
Arafat
CEO, MD
Founder of the company and responsible for the day to day running of the business.
Favourite menu item:
Snickers ice cream roll

Harry
Finance & Franchise Director
As well as finance Harry is International buyer & initial point of contact for potential franchisees
Favourite menu item:
Guilty Pleasure crepe

Emily
Admin & PA to Senior Management team
Formerly a branch manager, now heads up the administration and support team.
Favourite menu item:
Biscoff Cookie dough

Masood
Business Development & Franchise support
CEO's right hand man and implementation & support for new franchisees.
Favourite menu item: Fruity Paradise ice cream roll

James
Distribution Manager
Responsible for ensuring all stores have the ingredients for your favourite menu items.
Favourite menu item:
Millions bubblecone

Saif
Social Media
Our social media guru and responsible for delivery partner liasion.
Favourite menu item: Fruity Paradise ice cream roll

Rashid
product Development & Quality Control
The matriach head of the family as well as developing in-house bakery products.